In response to shifting retirement norms and economic opportunities, there has been a notable surge in ‘silver entrepreneurship’ among older adults. Harnessing their wealth of experience and expertise, seniors are launching successful ventures in various industries, from e-commerce startups to boutique services catering to niche markets. This trend not only reflects a desire for continued purpose and fulfillment in later life but also underscores the significant contributions that older entrepreneurs make to innovation and economic growth.